Hiring organization : RNA Infotech

Salary : Not Disclosed , Experience : Experienced Professionals/ Fresher

About the Organization:

RNA Infotech is a sales-driven IT solutions company specializing in website design, software development, mobile applications, and ERP solutions. We provide end-to-end tailored services for small and medium-sized enterprises (SMEs), ensuring that each solution meets their specific requirements. Our goal is to act as a trusted partner and mentor, offering businesses personalized and innovative solutions to foster their growth.

Roles and Responsibilities:

Develop and execute comprehensive performance marketing strategies across various digital channels (e.g., Google Ads, Facebook Ads, LinkedIn Ads).
Manage and optimize paid advertising campaigns to achieve key performance indicators (KPIs) such as ROI, CPA, and ROAS.
Conduct in-depth keyword research, audience segmentation, and competitor analysis to identify new growth opportunities.
Monitor campaign performance, analyze data, and generate regular reports with actionable insights and recommendations.
A/B test ad creatives, landing pages, and targeting parameters to continuously improve campaign effectiveness.
Collaborate with creative and content teams to develop compelling ad copy and visuals that resonate with target audiences.
Stay up-to-date with the latest trends and best practices in digital marketing and performance advertising.
Manage marketing budgets effectively, ensuring optimal allocation of resources to maximize campaign performance.
Explore and implement new performance marketing channels and technologies.
Drive lead generation and customer acquisition through data-driven marketing efforts.

Job Summary:

This is a full-time job opportunity with RNA Infotech. We are looking for a dynamic Performance Marketing Manager to drive our digital advertising efforts.