Hiring Organization : Online Tyre Bazaar

Salary : Not disclosed , Experience : Freshers

Gender : Female

Social Media Executive Job In India :

Company is seeking a creative and data-driven Social Media Executive to manage our social media presence, create engaging content, and drive traffic to our platform. You’ll play a key role in building brand loyalty, running targeted campaigns, and analyzing performance to support our growth in the Indian e-commerce space.

Key Responsibilities:

• Develop and execute social media strategies across Instagram, Facebook, YouTube, Twitter/X, LinkedIn, and regional platforms like ShareChat or Moj to promote products, deals, and user-generated content.
• Create compelling posts, Reels, Stories, and short videos highlighting marketplace listings, flash sales, and customer testimonials.
• Engage with followers and respond to queries to foster trust and repeat business.
• Collaborate with the marketing, product, and sales teams to align campaigns with business goals like increasing app downloads or order values.
• Monitor trends in Indian social media (e.g., festival seasons, regional influencers) and run paid ad campaigns using Meta Ads Manager and Google Ads.
• Track KPIs such as engagement rates, click-throughs, conversions, and ROI using tools like Google Analytics, Hootsuite, or Sprout Social.
• Stay updated on platform algorithms, compliance (e.g., ASCI guidelines), and e-commerce best practices.

Requirements:

• Bachelor’s degree in Marketing, Communications, or a related field.
• Proficiency in Canva, Adobe Spark, CapCut, or Premiere Pro for content creation; basic knowledge of HTML/CSS for custom graphics is a plus.
• Strong understanding of Indian audience behaviors, regional languages (Hindi, regional dialects), and tools like Facebook Insights or Instagram Analytics.
• Excellent written and verbal communication skills; ability to craft content in English and Hindi.
• Analytical mindset with experience in A/B testing and performance reporting.
• Bonus: Familiarity with influencer marketing or WhatsApp Business API.
• Application criteria: Females below the age of 30 years